Latinos en Nueva York

miércoles, 20 de mayo de 2026

Writer Rossana Rosado, present “Bronx Attitude” in Queens

Writer Rossana Rosado, present “Bronx Attitude”

By Victor Lagos, photos & videos @LatinosenNuevaYork

Rossana Rosado is a journalist, writer, educator, and fierce champion of justice. Born and raised in The Bronx, her journalism career spanned over 30 years in New York media and included stints in radio, and television.

When you’re from The Bronx people perceive a certain toughness. It is that Bronx Attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory. From a college application process to internships and so many experiences that people in her family had not lived but expected from her. She writes about culture shock in college and lovely moments of identity and purpose which lead her to a 30-year career in New York media.

The reader is given a ringside seat to her challenges and victories as a young reporter covering City Hall during the Koch administration to her eventual promotion to the role of Publisher & CEO. Her career mirrored and coincided with the unprecedented growth in New York’s diverse Latino community. From her Bronx childhood to a seat at the table in New York’s iconic boardrooms Rosado demonstrates how Latinas lead.

This memoir is a celebration of family, traditions, heritage and hard core New York City hustle.